The goal of this project was to create a playbook to enhance the social media presence of the University of Toronto. The document would serve as a comprehensive guide to develop cohesive design and tone across the university’s Social Media Channels, particularly Instagram.

I was responsible in creating a collection of Instagram stickers and GIFs that align with the university’s brand guidelines, reinforcing social media engagement and visual identity.

The design needed to be fun and engaging, while strictly adhering to the university’s colour palette, typography and overall visual style.

Agency: Pixels and Pencils Creative Direction Inc.