Deloitte Canada was looking to design and develop a Point of View document for the Women in AI program. The design needed to be visually appealing while highlighting a ‘mind map’ of the various themes discussed.

The POV highlights quotes from women from diverse backgrounds, professions and experiences. It maintains a consistent tone, style and colour palette to align with Deloitte’s brand identity. The icons serve as a guide to increase readability while the imagery adds a personal touch enhancing the overall visual design.

Agency: Pixels and Pencils Creative Direction Inc.