Agency: Pixels and Pencils Creative Direction Inc.

Deloitte SAP was looking to create a new visual identity. We had to incorporate the new messaging and tagline “Activate your purpose” in the new identity. The identity was constructed from the idea of a portal, embodying a seamless blend of innovation and expertise. Crafted to resonate with its global clientele, the design reflects Deloitte's commitment to delivering forward-thinking solutions through a visually cohesive and professional environment.

The new identity is applied across all digital touchpoints, including the website, email templates, digital presentations, ensuring a cohesive and recognizable brand experience. It’s also reflected on event and conference booths. This alignment strengthens Deloitte's brand presence and reinforces its position as a leader in professional services.

I developed imagery central to the new identity. I also prepped print files for various trade shows, ensuring that each piece was not only visually appealing but also perfectly aligned with the new brand standards.