We were tasked with refreshing the broker and promotional emails, along with the C/O Digest newsletter, to deliver a clean, modern, and minimalistic design that aligned with the client’s brand guidelines. The existing brand identity offered unique elements, such as hand-drawn illustrations, which we saw as an exciting opportunity. To elevate these illustrations, we animated them for the C/O Digest masthead, adding a dynamic and quirky touch that set the tone for an engaging and enjoyable newsletter experience.

Additionally, we extended this refreshed aesthetic to a series of Google retargeting display ads, leveraging the animated illustrations and design elements from the newsletter to create cohesive, eye-catching promotional materials. This approach not only enhanced brand consistency but also added personality and vibrancy to the brand’s digital presence.

Agency: Pixels and Pencils Creative Direction Inc.